SiteGround Email Marketing January Updates

Email Marketing Service Updates: More value and flexibility to boost your email marketing success [January]

SiteGround Email Marketing tool keeps getting better and better! This month alone, we launched several exciting new features that make it even easier to collect leads, create emails and send campaigns, and get results!

Integration with Elementor Pro and Contact Form 7 plugins

Our main mission is to help you collect and turn website visitors into paying customers using email marketing. That is why we created a Lead generation plugin for WordPress that makes it easy to add subscription forms to your site. Plus, we are proactively building integrations with other popular WordPress lead generation plugins that will automatically add new leads to your SiteGround Email Marketing tool, and have more options to grow your list.

Our latest integrations serve the users of Elementor Pro forms and Contact Form 7. If you have any of these plugins installed on your website, you need to add and activate SiteGround’s Lead generation plugin, which will start doing its magic and automatically populate your leads from Elementor Pro or Contact Form 7 into the Email Marketing tool.

Use any domain to send emails with our tool

You can now send email campaigns through our Email Marketing tool using any domain, even for websites not hosted by us. This means you can add SiteGround Email Marketing to all your sites, regardless of where they are hosted. This new feature extends our services to a broader range of domains, offering you more flexibility and options to grow your marketing efforts.

Free AI-generated image gallery  

The success of your emails equally depends on your copy and your images. While email copy writing is already really easy with our integrated AI writing assistant, getting fancy images for your emails has been a wild card. Many users would either shop stock photos or hire photographers to create custom looks for their campaigns. Pretty costly and time-consuming. That is why we are now excited to introduce our free AI-generated image gallery – with tons of images across topics and styles, it allows you to build engaging emails easily, quickly, and at no extra cost!

Save your custom email templates

By popular demand, SiteGround Email Marketing users can now save custom templates. Imagine you create an email design you love. Now, you can save it and use it again whenever you want. This means you don’t have to start from scratch every time you send an email, and your emails will look consistently awesome!

Add bullet points and numbered lists 

You can now use bullets and numbered lists to organize and structure your content in a more easily readable format. Bulleted and numbered lists break down information into manageable chunks, making your emails easier to skim and understand, which is very important considering the attention span we people have nowadays. And it also highlights key points, increasing the likelihood of your audience taking the desired action. This feature is designed to improve user experience and engagement, ultimately boosting your email’s success.

Hristo Pandjarov

WordPress Initiatives Manager

Enthusiastic about all Open Source applications you can think of, but mostly about WordPress. Add a pinch of love for web design, new technologies, search engine optimisation and you are pretty much there!

Comments ( 18 )

author avatar

vrajesh

Jan 31, 2024

what about spam? Are there any feature that send as a blast/bulk email and making sure its not going in spam?

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author avatar

Ivan Naidenov Siteground Team

Feb 02, 2024

Hello Vrajesh, thank you for the great question. Ensuring maximum email deliverability is key for us. We achieve this in a few ways. For one - each domain name used in the marketing campaign will undergo a DKIM/ SPF verification process. Another thing we do is to divide campaigns exceeding 500 recipients into batches of 500. Let's say you're sending a campaign out to 2000 recipients. After the first 500, there will be a delay of a few hours which allows for the remote servers to supply feedback for the campaign including bounces, unsubscribe rates, and spam reports. If everything is ok - the rest of the emails will be sent. In this way, your message will be delivered to the inbox of people that actually want it. For more info - reach us directly from the Help Center, our team would be happy to assist further.

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author avatar

samantha Applebaum

Jan 31, 2024

Hi do you offer automations & segments ?

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author avatar

Ivan Naidenov Siteground Team

Feb 02, 2024

Hello Samantha, thank you for the question! Yes, the SiteGround Email Marketing tool offers both automation and segmentation. You can schedule campaigns to be sent out automatically at predetermined times, which is useful for tailoring your campaigns to different audience segments based on their habits, preferences, and locations. Here is how: https://eu.siteground.com/kb/scheduled-campaigns-sending/. More info on how to implement subscriber segmentation with SiteGround Email Marketing can be found here: https://eu.siteground.com/kb/what-are-groups/. Still, we're not 100% sure if this is what you're looking for and we'd like to invite you to contact our friendly team from the Help Center if we can assist further: https://stgrnd.co/contactus/.

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author avatar

Jeff

Jan 31, 2024

Hi is there integration with WP Forms please?

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author avatar

Ivan Naidenov Siteground Team

Feb 02, 2024

Hey Jeff, thank you for commenting. I'm happy to provide you with an answer. Currently, we don't offer integration with the WPForms plugin. However, you have two other great options to explore. First, you can combine the Email Marketing tool with our in-house-built SiteGround Email Marketing plugin. Alternatively, you can also integrate it with the Contact Form 7 plugin, one of the most popular options for WordPress. Here are the steps: https://my.siteground.com/support/kb/email-marketing-integration-with-contact-form-7/ . In case this didn't quite address your query or if you have more questions, don't hesitate to reach us through this link: https://stgrnd.co/chat/. We would be happy to assist you further.

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author avatar

Georgi

Feb 05, 2024

Hi, Do you support tags for customer contact details? Can those tags be imported? Do you offer an easy option for sending individual emails. Something that is based on existing templates, but sent via some 'To:' fields rather added to a group and sent from there?

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author avatar

Ivan Naidenov Siteground Team

Feb 06, 2024

Hello Georgi, thank you for the question; we would be happy to provide clarity on some of our email marketing functions. If by "tags," you mean a way to categorize your contacts, such as using groups, then yes - we support that. You can assign contacts to different groups when you create them or add existing contacts to groups later on. This will help you better manage and send campaigns to specific groups of your audience. Regarding your second question - if you are asking whether we offer the capability to send individual emails based on existing templates - the answer is again yes. Our Email Marketing service allows you to send personalized emails to your contacts. You can use a template and send it to individual contacts by selecting them when setting up your campaign. We hope that we managed to answer all your questions. If not, feel free to reach out from the Help Center. Our team would be happy to provide you with additional information.

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author avatar

Alvalyn Lundgren

Feb 08, 2024

I have multiple websites hosted on Siteground. Can I set up one email marketing service to serve all the sites and use segments to separate the audiences, or do you require a separate email service account for each site?

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author avatar

Ivan Naidenov Siteground Team

Feb 08, 2024

Hey there, Alvalyn, that's a great question. You can indeed set up one Email Marketing service to serve all your websites hosted with us, however, it's not always recommended. Our Email Marketing tool allows you to create custom groups to segment your audiences and manage different subscriber lists for each website within a single Email Marketing account. You can learn more about managing groups from our knowledge base article: https://my.siteground.com/support/kb/what-are-groups/. However, you will only be able to email those subscriber lists from the one domain you have authenticated on the sender details page. If you need further assistance or have any more questions, don't hesitate to reach out via the Help Center. We are just a chat away!

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author avatar

Lukas Buholzer

Feb 12, 2024

It would also be great to have a function that allows you to invite a customer directly. It is often the case that the customer wants to create the newsletter themselves. As a web agency, you only act as a technical partner or create the template templates. Is such a function also planned?

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author avatar

Ivan Naidenov Siteground Team

Feb 13, 2024

Hey there, Lukas, that's a great suggestion. We will make sure to forward it to the relevant team. Rest assured that our marketing will keep you updated with all new features and product updates.

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author avatar

Jeremy Deedes

Feb 13, 2024

I have used Siteground hosting for over seven years and have been delighted with the service, so I subscribed to email marketing "on trust" in December. However, I have been disappointed and will not renew in 2024 unless the service improves - which I hope it does. My main concern is the inability to send an email or an email sequence triggered by a new sign-up (or other trigger), which is probably as important or more important than regular emails. I am also concerned about the inability to format the opt-in box on my WordPress site so it matches the style of the site. Again, this seems fundamental. I note that it is now possible to add bulleted and numbered lists, a welcome and fundamental improvement, the lack of which was frustrating. I had hoped to transfer my existing list to Siteground, but not at the moment. I will use another email marketing provider, which is a little more expensive, but at least it provides the fundamentals.

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author avatar

Lina Asenova Siteground Team

Feb 13, 2024

Hey Jeremy! Thanks so much for your thorough feedback - always happy to hear from a long-term client! We are however very sorry to hear that your experience with our newest Email Marketing tool did not meet your expectations, and would like to address some of the points you’ve raised directly: We absolutely agree that the trigger email functionality is a crucial email automation feature. However, for our first iteration of the tool, we decided to go with simple, easy to use functionalities useful for everyone, especially for people just getting started with email marketing with a focus on ad-hoc/promotional campaigns. That being said, the feature you’re mentioning is in our roadmap, so stay tuned for all relevant feature updates posted regularly on our blog. As for your opt-in box formatting concerns on WordPress, we offer integrations with popular form builders like Contact Form 7 and Elementor Pro forms, with WP Forms coming very soon - to help match your website’s style more closely. You can find more information on each current option in our Knowledge Base here: https://eu.siteground.com/kb/category/email-marketing/lead-generation-plugin/ And lastly, as you pointed out - we’re adding new features and perfecting the experience almost every other week since its first launch. It’s a work in progress, but we’re working tirelessly to accommodate all feedback we receive in due course. We appreciate your giving us the benefit of the doubt and we hope to be able to meet your specific email marketing needs very soon! Once again, thanks for the detailed input!

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author avatar

Graham Rogers

Feb 16, 2024

this says you can now send email campaigns through our Email Marketing tool using any domain, I have 4 websites here on siteground, does this mean I can use one email marketing plan for all sites or do I need to subscribe for a plan for each site

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author avatar

Lina Asenova Siteground Team

Feb 19, 2024

Hey there, Graham, thank you for your inquiry. Indeed, it is possible to use a single Email Marketing service for all your websites hosted with us. However, this approach is not recommended, as you can only email your subscribers from the one domain that has been verified as a sender. We hope this answers your question. If you need further assistance or have any other questions, please don't hesitate to reach out.

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author avatar

Dom

Feb 20, 2024

Hi Hristo and Team I am in the process of convincing a client not to use mailchimp and not to use a designer to create templates / good looking e-newsletters. So, I activated your Email Marketing 30-days trial today, installed SG plugin, created a few campaigns + tests etc. All wonderful so far. Then I read - ref "Users" - that "The Collaborator" is a user with access to the Site Tools of your site and all its sections without the email management section. The client who I try to help is a top notch communications agency with lots of staff helping many different websites. They will need losts of email campaigns with many different templates and many email lists etc. To my surprise, SG Email Marketing Tool interface does not allow (yet) to add admin access / collaborators !!! ? Am I the first one to ask for Email Marketing not to be restricted to the "owner" but to be granted to others ? We need to be able to delegate some admin work ref email marketing to other people. That will help your service to grow I think. Thanks and keep up the great work, dom

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author avatar

Lina Asenova Siteground Team

Feb 21, 2024

Hey there, Dom, thank you for taking the time to share your thoughts on our Email Marketing tool. Your insights on admin access and collaborators are appreciated. We certainly recognize the importance of such features, especially for agencies managing multiple clients. As of now, the tool is designed with a single-user in mind. However, incorporating features for collaborators and admin access is on our roadmap for future updates. While we are unable to provide a specific timeline at the moment, rest assured that we’ll make an announcement as soon as this functionality becomes available. Thank you once again for your feedback. Stay tuned for future updates!

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