Everyone knows how important Black Friday, Cyber Monday, and the Christmas shopping period are to businesses, both online and offline. To help ecommerce webmasters make the most of this season, we’ve partnered with experts in the web industry and will be sharing informative and inspiring content over the next couple of weeks.
To kick things off, let’s talk about one factor often overlooked in preparation for the high-traffic shopping season: your website’s speed.
Your site’s performance and load time play a big role in the experience your customers have on your site. Website visitors can end spending quite a bit of time on your site, browsing, comparing options, and checking out. Every extra second it takes to load images and complete actions on your site causes friction and can prevent customers from completing their order.
Luckily, there are several quick and easy customizations you can implement to improve your website. Read on to see three ways we recommend for any website owner looking to increase their site’s performance and their sales this season.