Convident's Journey to Building a Thriving Digital Agency with SiteGround
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When Rutger van de Griendt and his business partner launched Convident a decade ago, they had ambitious plans. The fledgling web development agency aimed to create custom WordPress solutions for businesses. To bring this vision to life, they needed a reliable hosting partner to grow alongside them.
“When we started the company, we knew we wanted to grow bigger. The most important thing for us was finding a hosting provider with 24/7 support. We wanted to be a client of a bigger company because smaller hosting providers just can’t give us the support that we would like.” – Rutger, Co-Owner of Convident
After evaluating several options, Convident chose SiteGround as their primary hosting partner. Ten years later, that decision has proven fundamental to their success. Today, Convident has a team of 16 professionals and manages hundreds of websites across five SiteGround servers, offering comprehensive digital solutions to businesses and government clients throughout the Netherlands.
Standardizing Operations for Scalable Growth
For Convident, maintaining consistent operations across all client websites is critical to efficient scaling. By standardizing on SiteGround’s platform, the agency has created repeatable processes that enable rapid onboarding of new team members and faster project launches.
“If you want to grow as a company and as an agency, you have to have a standardized way to grow and make optimal use of your time and effort. Because we partnered up with SiteGround and have our processes completely in line with the way your software works, it’s easy to train a new colleague, and it’s also a great way to minimize the time needed to start a new project.”
This standardization became even more valuable when Convident recently acquired a smaller agency. The acquisition really showed how much SiteGround had helped streamline their operations compared to competitors.
“We just bought a smaller agency and are combining it with our company. They have four or five different hosting providers with different kinds of settings, and it takes us a lot of time just to see all the different packages they use.”
Quantifiable Time Savings Across the Workflow
Convident’s decision to standardize on SiteGround has delivered measurable efficiency gains across their entire operation:
Website Migrations
Manual migrations previously consumed 45-60 minutes of developer time per website. Using SiteGround’s Migrator Plugin, Convident now completes the same task in under 10 minutes.
“Manual migrations used to take us 45–60 minutes per website. With SiteGround’s Migrator, we now complete migrations in under 10 minutes. With over 150 migrations per year, this saves us more than 150 hours annually, almost four full work weeks for one team member.”
Staging Environments
Convident extensively utilizes SiteGround’s staging environment feature to effectively handle development projects.
“We rely heavily on staging environments for ongoing development work. Thanks to the simplicity of SiteGround’s staging tools, we save at least 30 minutes per environment when setting up and deploying to production. Since we create multiple stagings each week, this adds up to over 4 hours saved weekly.”
Developer Productivity
By maintaining a consistent hosting environment across all client projects, Convident ensures their developers can focus on solving complex problems rather than troubleshooting hosting issues.
“In our workflows, we want developers to focus on solving complex problems, not wasting time on repetitive setup tasks. By hosting all client projects on SiteGround, our team avoids the need to learn different hosting platforms. Setting up a new development environment now takes just 15 minutes, compared to over an hour on unfamiliar systems.”
Performance Аnd Reliability That Builds Client Trust
For Convident’s clients, website performance and reliability are non-negotiable requirements. SiteGround’s infrastructure and optimization tools have allowed the agency to deliver consistent results regardless of project scale.
“Website performance is critical for our clients, whether they have 10 visitors a day or a few thousand. By using a consistent setup and leveraging SiteGround’s built-in optimization tools, we can ensure high-quality results without adjusting for different hosting providers. This saves us at least 1 hour per week during site launches and QA processes.”
Effortless Growth with Scalable Infrastructure
Convident also values the ability to smoothly scale resources as client needs grow, and one of the features they truly appreciate is how easy it is to adjust server resources when necessary.
“For a couple of our clients, we thought we needed specific hosting just for them, but using the managed server that we have and upgrading the resources is enough to also host the bigger clients or web shops that we have. As our client base grows, upgrading servers or increasing capacity is a smooth and straightforward process. This allows us to respond quickly to demand, without technical hassle or downtime risks.”
24/7 Support: The Deciding Factor
Rutger fondly remembers the early days when Convident first teamed up with SiteGround, noting how our round-the-clock support was a key reason they chose us:
“The 24/7 support desk is always quick and efficient. That’s one of the main things that we chose SiteGround for those years ago. We’re developers, but we’re not server managers, so we specifically want to outsource that to you guys.”
Over the years, this unwavering support has become an invaluable asset for Convident, especially when it comes to addressing urgent client needs.
“In critical situations, being able to reach someone quickly and get actionable answers helps us maintain a high standard of service for our clients. Thanks to SiteGround’s support, we have peace of mind knowing that any issue can be addressed 24/7, and that’s something we really like. “
A Partnership Built to Last
After a decade of using SiteGround’s services to build, manage, and scale client websites, Convident sees SiteGround as an essential part of their business infrastructure. The comprehensive toolkit – from staging environments and caching solutions to backup systems and migration tools – has enabled the agency to create efficient workflows that drive consistent results.
“We like the whole philosophy that you guys have about hosting. It’s a good match for what we need.”
For agencies looking to scale efficiently, Rutger offers insightful advice based on his experience. He highlights the importance of selecting a reliable hosting partner, as centralizing everything simplifies management and troubleshooting.
“Choose good partners and make standardized ways of doing development. It’s more easy that way. Because we know what performance to expect with SiteGround, if something isn’t working like it should, we can always benchmark it with other websites. It’s just easy to have it all in one place.”
As Convident continues to grow through both new client acquisition and mergers with other agencies, their standardized approach built on SiteGround’s platform provides a solid foundation for sustainable expansion, proving that the right technical partnerships can be a powerful competitive advantage in the digital agency field.
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