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More Styling Controls And Email Marketing Integration: Website Builder Updates

Jul 17, 2025 2 min read Rumina Mateva
Website Builder interface featuring the same flower-crowned Border Collie image. The layout includes an email icon, text formatting toolbar, and an open color picker showing navy blue and coral color swatches for button customization.

Your website is where your business starts. But turning it into a tool for growth means helping visitors take action and giving them a reason to stay connected.

The latest Website Builder release brings updates that help you do both. With new styling controls and a seamless integration with SiteGround Email Marketing, it’s easier to guide attention and build lasting relationships right from your site.

So, here’s what’s new.

New Text Styling Options To Make Key Messages Stand Out

Website Builder editor interface with formatting toolbar including paragraph styles, Montserrat font, and text formatting options. Below are three rounded images of happy dogs wearing flower crowns - a white Husky, a tan mixed breed, and a Golden Retriever. At the bottom are three colored oval buttons in blue, coral, and purple.

Not every part of your website content carries the same weight. Some words highlight a feature, others call attention to a price or a key message. Now, you have the tools to make those key parts pop.

Click on any word or sentence and from the floating toolbar, change fonts for a single word, shift capitalization, or add color to key phrases, all while keeping your focus on the section you’re editing. This precise control helps you emphasize what matters most without disrupting your editing flow.

Because when the right words stand out, people understand faster and are more likely to take action.

New Button Controls to Drive More Clicks

Website Builder interface showing a text formatting toolbar with bold, italic, underline, and strikethrough options. Below is a coral-colored button element with a color picker dropdown displaying navy blue and coral color options for customization.

Beyond styling your words, you need buttons that drive action. They’re one of your website’s most important elements since they turn visitors into customers and readers into subscribers.

Until now, your buttons followed your global site styles, sharing the same colors as your text. Now, you can style buttons independently, giving them their own colors and alignment right where you edit.

Just click on a button, open the contextual toolbar, and adjust its color and position without leaving your canvas.

This makes your most important actions stand out on the page helping visitors know exactly where to click and driving more results for your business.

Unified Color Picker To Keep Design Consistent

Website Builder interface with a color palette selector on the left showing light green, blue, purple, coral, and white theme options. The center displays a modal with text and background color settings, while the right shows an advanced color picker with a red-to-black gradient, color wheel, hex value input (#FFFFFF), and color swatch options.

Now that you can style buttons, text, and sections individually, we’ve made the color picker work the same everywhere. Your global palette and recently used colors are always on hand, making it easy to highlight what matters to your business.

You get more creative freedom to draw attention where it counts without losing the consistency that makes your website feel professional.

SiteGround Email Marketing Integration That Helps You Turn Visitors Into Subscribers

Browser window displaying an email sign up form with a happy Border Collie wearing a colorful flower crown made of yellow and white daisies. The dog's tongue is out in a cheerful expression against a blue sky background. Interface elements include an email icon with notification badge and a small analytics chart widget.

Your website might still be a work in progress, but sooner or later, someone’s going to land on it. A curious visitor or a future customer. When that happens, will you be ready to keep the conversation going?

With our new SiteGround Email Marketing integration, you don’t need to figure it all out today. Just add a signup form to your site, and we’ll take care of the rest. We’ll collect subscribers, save them to your list, and help you send your first email with ready-made templates and built-in AI writing assistant.

It’s the easiest, most cost-effective way to start email marketing and grow your business directly from your website. The SiteGround Email Marketing is available as a paid plan and fully integrated into your SiteGround account, making setup seamless.

Simple Changes That Make A Big Difference

All of these updates follow the same idea: making your Website Builder more powerful without making it more complicated. Whether you’re customizing your first page or refining a bigger website, you’ll find it easier to build, edit, and connect with your audience.

Stay tuned for even more helpful improvements coming your way!

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Rumina Mateva

Product Marketing Manager

Interested in finding the middle ground between content writing, marketing assets and the ever-evolving technology.

More by Rumina

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