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Create Forms and Collect Leads with SiteGround’s Website Builder & Email Marketing

Create Forms and Collect Leads with SiteGround’s Website Builder & Email Marketing

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With SiteGround’s Website Builder and Email Marketing tools, you can easily create subscription forms and manage leads. Here’s how to set it up.

NOTE: The steps below assume you’ve already connected SiteGround’s Website Builder with the Email Marketing tool.

If you haven’t done that yet, follow this guide first to complete the integration.

Setting up a Subscription Form

To add a form to your website:

  1. Go to your Site Admin > Website Builder
  2. Click on the Content tab and open the page where you wish to add the subscription form
  3. Click Add section
  4. Select Subscribe from the list of section types, choose one of the samples and click Add
Screenshot of the SiteGround Website Builder interface showing the process of adding a new section to a page. The “Subscribe” section is selected in the left menu under “Content,” and various subscription form layout options are displayed in the main panel, including a highlighted form with a large “ADD” button in the center. Other section types like “Contact” and “Testimonials” are also visible.

Available Settings

Once you’ve added a Subscribe section to your page, you’ll see several Email Marketing–specific settings to the left:

Screenshot of the SiteGround Website Builder showing the edit mode of a subscription form. The sidebar displays configuration options such as showing name fields, a consent checkbox toggle, group assignment input, and a thank-you message field. The preview shows a styled newsletter subscription form with fields for first name, last name, and email.
  • Groups Dropdown:
    Choose which Email Marketing group(s) the form submissions will be added to.

    NOTE: You cannot create new groups from the builder. Groups must be created in the Email Marketing admin panel in advance.

  • Consent Checkbox:
    Optionally display a consent checkbox for compliance purposes. If enabled, users must check it before submitting the form.
  • Thank You Message:
    Customize the confirmation message shown after a form is submitted.
  • Name Fields Toggle:
    Choose whether to display fields for First Name and Last Name.

Per-Form Customization

Each subscription form is fully independent. That means:

  • You can assign different groups to different forms—even on the same page.
  • Consent checkboxes, thank-you messages, and name field visibility can vary per form.

This flexibility lets you tailor forms for different audiences or campaigns across your site.

Collecting Leads with the Subscribe Form

Once your subscription form is live on your website, it automatically includes built-in validation and connects directly to your SiteGround Email Marketing tool.

What Happens on Submission

When the form passes all validation checks and is submitted:

  • The thank you message you configured is shown to the visitor.
  • The contact is sent to your Email Marketing Contacts list with a status of Subscribed, depending on the group settings:
    • If the assigned group has double opt-in enabled, the contact will first receive a confirmation email. They will be added to your list only after confirming their subscription.
    • If double opt-in is not enabled, the contact is added to the list immediately.
  • The contact is assigned to the group(s) selected in the form settings.

NOTE: If no group is assigned, the contact will still appear in your Contacts list without group affiliation.

To view your collected leads:

  1. Log in to your Email Marketing tool.
  2. Go to the Contacts section > Contact list.
  3. New subscribers from the Website Builder will appear here with their assigned group(s), if any.
Screenshot of the SiteGround Email Marketing dashboard showing the “Contact List” section under “Contacts.” The “SUBSCRIBED” tab is active, displaying a list of contacts with their email addresses, names, subscription groups, and update timestamps. The interface includes options to import contacts or add a single contact, and filters to search or group entries.

Using Groups to Identify Website Builder Leads

Groups are especially useful for organizing and filtering your audience. By assigning a unique group to a form in the Website Builder, you can later identify which leads came specifically through your site.

For example, if you assign the group “Website Builder Leads” to a form, you can easily locate and target these contacts in future campaigns.

To learn how to create and manage groups, check out our guide on How to Manage Groups in SiteGround Email Marketing.

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