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How to Customize Product's SEO Setting

How to Customize Product's SEO Setting

In SiteGround Ecommerce, the SEO settings are your product’s metadata, meaning the SEO title and description are your product’s Meta title and description. Changes to these settings do not affect the product’s actual title in your store. They are visible only to search engines & in the search engine result pages and can influence how the product appears in search results.

TIP: Customize your Product’s SEO setting to improve search engine rankings and make your products more discoverable. Well-written SEO titles and descriptions can highlight unique selling points, attract targeted traffic, and ultimately drive sales.

To customize your product’s SEO settings, follow these steps.

  1. Go to Store Manager > Products
  2. Click on a product to edit it
  3. Go to the SEO tab
  4. Edit the URL field and set a short but clear slug
  1. Edit the SEO Title, adding your product’s name. For perfect title length, keep it up to 60 characters.

NOTE: The perfect length for an SEO title and description ensures the full text is displayed in search results, maximizing visibility and impact without being truncated.

  1. Add a clear and compelling SEO description. For perfect length, keep it up to 160 characters.

On the right side, you can see a real-time Google Preview of your product SEO settings.

  1. Click the Save button in the top right corner when you are ready.

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