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Erin Ridley

Digital Marketing Expert

Erin has diverse passions for all things tech, travel, wine making, and olive oil production. When she’s not wordsmithing, you’ll find her high on a mountain rock climbing.

28 Top Event Invitation Emails for RSVPs, Shares & Sign-ups

Have you ever stopped to think about what actually gets you to say yes to an…

  • Apr 29, 2025
  • 14 min read

Lead Scoring Simplified: Identify Future Clients Effectively

When running your business, a key task is reeling in potential customers. But once you've gathered…

  • Apr 24, 2025
  • 6 min read

AI Email Summaries and How they Impact Your Marketing

AI is everywhere these days, and now it’s popping up in our email inboxes, categorizing our…

  • Apr 09, 2025
  • 8 min read

13 Best Website Layout Ideas That Make Visitors Stay & Convert

Your website’s layout isn’t just about aesthetics—it directly influences how visitors navigate, engage with content, and…

  • Apr 07, 2025
  • 12 min read

An Easy Beginner’s Guide to Email Retargeting

Email retargeting might sound like something reserved only for the super savvy marketer, but the reality…

  • Mar 31, 2025
  • 7 min read

What Is Lead Nurturing? A Simple, Effective Guide

Have you ever experienced a pushy sales pitch the minute you walk through a store door?…

  • Mar 27, 2025
  • 6 min read

The 7 Most Effective Free Ways to Promote Your Website

These days, having a website is essential for businesses, entrepreneurs, and creatives alike. Fortunately, building one…

  • Mar 19, 2025
  • 11 min read

The 21 Best Survey Email Examples & Templates + Expert Tips

Ever wish you could read your customers' minds? While we’re still waiting on that superpower, survey…

  • Mar 17, 2025
  • 10 min read

Customer Journey Mapping Made Easy: Tips & Best Practices

Understanding your customers' journey is like guiding them on a path through unknown territory—you need to…

  • Mar 14, 2025
  • 8 min read

What is Email Automation? A Guide For Beginners + Examples

Gone are the days of only sending the occasional, one-off email newsletter. Email marketing has become…

  • Mar 12, 2025
  • 8 min read

Homepage Design Essentials: 5 Things You Must Include

Your homepage is your website’s (and often your brand’s!) first impression—so make it count! It’s where…

  • Mar 05, 2025
  • 7 min read

Your Go-To Guide for Lead Nurturing Emails (with Examples)

Picture a different kind of sales experience: one in which you walk into a store, and…

  • Feb 28, 2025
  • 9 min read

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